宜家家居在2013年選定台中開設台灣旗艦店，3.3萬平方米的店內面積為全台灣最大的店面，開幕當日吸引上萬民眾造訪。當時我與團隊為宜家台中店開幕策劃一系列的媒體活動，包括前期媒體茶敘、開幕記者會、店內導覽活動以及媒體策略。

In 2013, IKEA selected Taichung to open a flagship store in Taiwan. The 33,000-square-meter store area is the largest store in Taiwan, attracting tens of thousands of people to visit on an opening day. At that time, my team and I planned a series of media activities for the opening of the IKEA Taichung store, including pre-media tea gathering, opening press conferences, in-store guided activities, and media strategies.

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