星巴克於2018春天在中國年推出全新的“星怡杯”冷藏隨身杯產品，目標女性白領族群，主打“在忙碌的日常解壓放鬆”的療癒產品，四種口味各有不同的包裝。我負責新產品的社群媒體宣傳創意（微信），以詩歌以及色彩心理測驗的概念包裝四種口味，提供視覺建議，撰寫互動性社群內容。

Starbucks launched "Chilled Cup" refrigerated carry-on cup product in spring 2018 in China. It targets female white-collar groups and links the product with the concept of "healing and relaxing in a busy city life". The four flavors have different packaging. I was responsible for the social media creativeness of new products (WeChat), package four flavors with the concepts of poetry and color psychological tests, creating interactive content together with colorful visuals.

​