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中国首款结合艺术与旅行的App产品

The First App Combines Art & Travel in China

ArtCalednar展览日历于2017年创立,是一款为全世界艺术探索者另辟蹊径,搜罗“艺术文化”景点与商家的媒体工具化App,并提供超过一百座城市的艺术展览、双/三年展、艺博会以及美术馆和画廊的即时资讯。我从零到一负责品牌/产品策划与运营,着重内容策略。

Founded in 2017, ArtCalednar is an App that opens a new path for art explorers all over the world, collects arty and cultural hot spots in the cities around the world, and provides information about art exhibitions, biennial / triennial, art fairs, galleries, and museums in more than 100 cities. I was responsible for its branding and brand operation, focusing on content strategy.

  • 品牌定位 Brand Positioning

  • 品牌视觉风格 Visual Identity

  • 品牌语调 Tonality 

  • 产品架构 App Structure& Functions

  • 社群媒体策略 Social Media Strategy

  • 营销活动 Marketing Events

400,000+

App downloads

Apple Store Recommendation

First ArtTrip

App in China

Drop Me a Line, Let Me Know What You Think

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