top of page
中国首款结合艺术与旅行的App产品
The First App Combines Art & Travel in China
ArtCalednar展览日历于2017年创立,是一款为全世界艺术探索者另辟蹊径,搜罗“艺术文化”景点与商家的媒体工具化App,并提供超过一百座城市的艺术展览、双/三年展、艺博会以及美术馆和画廊的即时资讯。我从零到一负责品牌/产品策划与运营,着重内容策略。
Founded in 2017, ArtCalednar is an App that opens a new path for art explorers all over the world, collects arty and cultural hot spots in the cities around the world, and provides information about art exhibitions, biennial / triennial, art fairs, galleries, and museums in more than 100 cities. I was responsible for its branding and brand operation, focusing on content strategy.
-
品牌定位 Brand Positioning
-
品牌视觉风格 Visual Identity
-
品牌语调 Tonality
-
产品架构 App Structure& Functions
-
社群媒体策略 Social Media Strategy
-
营销活动 Marketing Events
400,000+
App downloads
Apple Store Recommendation
First ArtTrip
App in China
bottom of page