YING XUAN LIU

诚品品牌营销项目，以“上海文学”为主题的数字与线下活动。邀请上海《文汇报》编辑陆灏，以及华东师范大学中国现代文学资料与研究中心主任陈子善为首的13位文学专家团队，共同策划内容，包括杂志、展览、网站、活动以及衍生产品。其中我负责展览的创意概念、内容、展陈形式与艺术家沟通。

As an eslite's branding project in China market, SHANGHAI LITERATURE project included digital and offline campaigns, we invited Lu Hao, the editor of Shanghai Wenhui Daily, and a team of 13 literary experts headed by Chen Zishan, the director of the Center for Modern Chinese Literature and Research at East China Normal University, to jointly plan the project content, including magazines, exhibitions, websites, events, and art derivatives. I was responsible for the creative concept, content creation, exhibition curation.

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