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千人一起跳 ZUMBA 活動
POP-UP ZUMBA
屈臣氏台灣於2014年開始發起“千人跳Zumba”品牌活動，旨在溝通品牌的“健康女力”的正面形象。我與當時所在的公關團隊團隊承辦第一屆的活動記者會以及媒體策略。
Watsons Taiwan launched the “Thousand People, Zumba Dance” brand Campaign in 2014, aiming to communicate the positive image of the brand ’s healthy female power. The PR team and I were responsible for the first event press conference and media strategy.
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媒體策略 Ｍedia Strategy
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新聞資料 Media Kits
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活動策劃 Event Planning
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