周生生集團在台灣的輕奢珠寶品牌——點睛品，於2013年發表彩色珠寶系列新產品，在台北舉辦珠寶展覽暨記者發佈會，以“珠寶遊樂園”為活動主概念，並指定我當時任職的公關公司挑選一位藝人嘉賓出席記者會。考慮到品牌定位以及新產品的潛在客戶——25至35歲的女性年輕白領，我極力推薦當時在演藝圈有“國民男友”形象的演員劉以豪做嘉賓，並針對專業珠寶線以及演藝線做不同的媒體策略規劃，也負責活動現場的流程執行與布展。

Chow Sang Sang Group, the jewelry brand from HongKong released color jewelry as the new product line in Taiwan in 2013, and planned on holding a jewelry exhibition and press conference in Taipei, with "Jewelry Wonderland" as the main concept, and designated The PR agency I worked for at that time selected a celebrity guest to attend the press conference. Considering the brand positioning and potential customers of new products are female white-collar aged 25 to 35, I highly recommend Liu Yihao, an actor with the image of "national boyfriend," as a star in the entertainment industry at that time, and developed different media strategies for journalists/reporters from fashion and entertainment. Also responsible for the execution and installation of the process at the event site.

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