ArtCalendar展覽日曆於2018藝術北京藝術博覽會開展為期5天的品牌營銷，品牌在博覽會中有一4*3*3公尺獨立展位。我帶領團隊為這一項目發展的創意概念為“藝術家導遊”，套用至活動的線上互動Ｈ5、社群媒體宣傳（微信微博）、線下展位視覺、線下活動機制以及品牌衍伸品，以溝通“藝術旅行與生活”的定位。展位根據2018下半年全球各地重要的藝術展覽，選定六位藝術家作為每個城市的藝術旅行導遊，設計可與觀眾互動拍照的視覺創意。

 ArtCalendar launched a 5-day brand promotion at the 2018 Art Beijing Art Fair with an independent booth of 4 * 3 * 3 meters in the exhibition. I led the team to develop the creative concept for the project as an "artist guide," applied it to the H5 campaign, Social media promotion (WeChat and Weibo), offline booth vision design, offline event mechanism, and brand derivative products, to communicate the brand positioning of "art travel and life." Based on important art exhibitions around the world in the second half of 2018, the booth selected six artists as art tour guides in each city to design booth visual which can interact with the audience to take pictures.

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