“光之旅行” 跨國光照品牌的生活方式專題
Feature articles: "Travel with light" for LUTRON
路創，60年代創立於紐約的光照系統品牌，開啟世界照明控制行業的濫觴，知名的紐約帝國大廈、澳門威尼斯人酒店、倫敦聖保羅大教堂以及畢爾包古根海姆博物館的室內光照系統，皆是路創的作品。路創的中國微信內容多聚焦於行業知識與技術分享，2019年開始希望增加生活方式與美學的內容，此項目中我策劃以“光之旅行”為主軸的系列專題，以三篇文章介紹路創在倫敦與上海的項目，結合當地的文化藝術，撰寫深度旅行路線。
Lutron, a lighting system brand founded in New York in the 1960s, started the world's lighting control industry. The lighting systems of the New York Empire State Building, The Venetian Macao Hotel, St. Paul's Cathedral in London, and Bilbao Guggenheim Museum, were designed by Lutron. Lutron's WeChat content focuses on industry knowledge and technology sharing. Since 2019, the brand decides to increase the content of lifestyle and aesthetics. In this project, I curate a series of topics focusing on "Travel with Light," design the travel routes by introducing Lutron's iconic projects in London and Shanghai.
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專題策劃 Content Curation
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文章撰稿 Writing
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視覺建議 Visual Ideas